Rob Schwartz Named Los Angeles Advertising Agencies Association 2005/2006 Leader of the Year
By Victor - Monday November 21st 2005 |
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Rob Schwartz, Executive Creative Director of TBWA\Chiat\Day, has won the coveted Los Angeles Advertising Agencies Association 2005/2006 Leader of the Year award. From the press release: “The Los Angeles Advertising Agencies Association Leaders of the Year are individuals who are known within the advertising community, who are admired by those who work for and with them, and who inspire others to do great work.”
When Lee Clow anointed Rob Schwartz Executive Creative Director for the LA office he told him he was giving him the job because “He had enough ego to build something great, but not so much ego that he would try to do it all by himself.” Some more about Rob:
Rob joined the agency as an Associate Creative Director in 1998. Since then he has become one of the principal architects for the Nissan brand. He began by leading the effort on the brand’s global platform, SHIFT_, the campaign that has played a major role in the automaker’s stunning comeback.
Prior to working at TBWA\Chiat\Day, Rob was a creative director, helping to build both Lexus and adidas footwear into major brands. On Lexus, he was the first advertising person to work with and coax Hollywood luminaries Robert Duvall, Demi Moore and Joe Pesci to do commercials — casting them as the voices of different roads in a Lexus campaign called “The Road is Calling. Answer it.”
The awards ceremony will take place at The Regent on February 23, 2006. Get your tickets now.
Please join losanjealous in congratulating Rob, along with his wife Betsy and their two children, Caroline and Henry. We wish you much continued success on your future product launches and brand-building endeavors.
What the hell does the underscore in shift allude to?
Hello Mr. Schwartz,
I loved it when you interviewed Mr. Pritchard at P&G. How did you stay so cool? Read a very recent proposal I Made to P&G.
Listen to Marc Pritchard, Chief Worldwide P&G Global Marketing Officer speak on these video links. Mr. Pritchard has been with P&G for many years. Please copy & paste or just Click:
http://www.facebook.com/video/video.php?v=102064986145
http://www.youtube.com/watch?v=FUgGo9baQ_0
Mr. Pritchard spoke on a recent the video that P&G needs to marry P&G Brands with TV & radio media and creativity. Now P&G can integrate all the brands with the Lets Meet TV Show “LM” viewers at a substantial savings and make additional profits from owning the LM TV show too. When anyone goes to P&G’s eStore.com and orders over one hundred dollars worth of merchandise they will get a free pre-registration LM membership mailed to them with every each order. Everyone has to fill out a simple form so we can mail them the free LM pre-membership to bring people in for the casting calls. P&G will have a huge data base, similar to a bride’s registry. We need people, since people is LM product. LM doesn’t make any money on the first registration process, only when people want to meet other people as previously explained.
Latest meeting material on these links:
Click or copy & paste new links:
http://www.minyanville.com/businessmarkets/articles/matchmaking-eharmony-iac-interactive-corp-ashleymadison/2/12/2010/id/26823
http://mashable.com/2010/02/04/facebook-400-million/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A%20Mashable%20%28Mashable%29
http://www.soundvision.com/info/weddings/statistics.asp
Dear Mr. Ted McConnell, Manager of Procter & Gamble Interactive Digital Marketing
The Lets Meet TV Show is the only TV show in the world actually designed to showcase people right on your own television so you can easily meet new friends, re-kindle old friendships or flames and even find romance. Social networking whether it be on the Internet or TV is clearly here to stay and be used universally worldwide as a haven for people to network and for advertisers to expose their brands to the masses. Two hundred and thirty eight million people in the US watch approximately 3.5 plus hours of TV daily.
P&G will buy media buys for television & radio while advertising many brands will only be paying for one P&G buy. Since LM will be owned by P&G the LM TV should be able to cover all media expenses and turn a nice profit too. The media buys on TV and radio will incorporate two driving forces, most importantly the product commercials and then driving the masses to LM’s TV channel and time slot. Option; by not directly advertising on the LM during the broadcast we can always bring on another non conflicting brand like Coke or Pepsi to subsidize development and production expenses, optional. Credits will be shown at the end of each show.
P&G has brands celebrities in like Cristina Aguilera’s fragrance By Night and Drew Barrymore for Cover Girl brand. Christie Brinkley, Tyra Banks, Queen Latifah, Cristina Aguilera, Drew Barrymore. I would like to see one of P&G celebrities be the host of LM. P&G’s Lets Meet TV Show can run their own LM TOP Models Contest just like Americas Next Top Models (male & female) from our own showcased LM members and save approximately a million dollars monthly. All LM home and mobile viewers can twitter / email into LM website or mail in postcards to vote every week. LM can use selected models in new upcoming P&G TV and print commercials for all the P&G brands.
Mr. Fred R. Price, my agent and I we have come up with an attractive co-branding opportunity proposal, [a marriage of two brands]. By forming this mutual alliance between two of the top brands in the US market place you will both see the fruits of your labor owning the Lets Meet TV Show. LM will have a by-weekly or monthly contest for the Top Cover Girl & Cover Guy models. Viewers can vote right from home via Twitter or regular email. Winners will get a free Romantic Get-A-Way to some tropic island. Most US based airlines like Delta would be very happy to get LM show credits and a perks. LM will pay all the expenses for the one week holiday. Each contestant must use the Romantic Get-A-Way with any LM member they choose.
After completion of the screening process they are LM members until anything negative shows up from our screening staff. P&G will have a huge data base of people who are looking to network with another. LM will be simulcast to the LM Website and our LM Mobile Application to be seen 24 hours a day. Once on the air LM will send out monthly newsletters on a CD to all LM registered members. Once LM is on air and running smoothly in Atlanta, GA we will expand to other major markets nationwide upon your mutual discretion. I predict LM will have to have its own hour home shopping network 24 hours a day seven days a week to find new friends and romance. The overflow will then be seen on the Internet and LM Mobile phones and PDA devices. LM Members will be able to download any member’s portrait if they desire and they will be able to find all members located in their own zip code or anywhere in the US. Within one year of LM being broadcast nationally LM will easily outperform American Idol viewership.
Mr. Fred R. Price and I, Saul M. Detofsky need a commitment of hundred thousand dollars up front to secure and hold all rights, Copyright 2006 and WGA Registration # 11,000,090 for one year exclusively for P&G. It is understood that commitment retainer is nonrefundable since Fred R. Price and I are bound not to sell the copyright and WGA Registration until the one year expires. October 1st 2010 is the projected due date to be aired on TV in Atlanta, GA. We will need to hire an executive producer, co-producer, director, portrait photographer and Atlanta, Georgia office manager. I, Saul M. Detofsky will be available as a consultant and adviser for the one year commitment. The Atlanta, GA office will have its own production facilities and specialized departments including; registration staff, screening staff, security, human resources, hair salon, wardrobe, recording & audio, cosmetic makeovers studio, IT department, computer, marketing, videotaping and digital photography studio excreta.
Budget for development and pre-production costs: Approximately fifty million dollars depending on location, rental lease, remodeling the office building, employee salaries, and large sign over the building and sign on the Interstate loop around Atlanta, GA. The money left over from the first location after LM is on the air and profits after the operating cost are calculated out will be used for another office location in the northeast. Philadelphia, New York City, NY, Boston, MA to cover New England. From there LM will go to every major metropolitan area in the US.
Progressive formula payments: To be placed in FRP Literary-Talent Agency’s Trust Account for client Saul M. Detofsky, all money’s due from Procter & Gamble.
Fred R. Price (agent) to receive 3% of the gross on the back end on the first $100,000,000 gross. Interest rate will stay progressive until six hundred million at 18% or until you want to make a buyout. Example:
First 100,000,000=3% of the gross for LM agent Mr. Fred R Price Next $100,000,000= 6% of the gross for LM agent Mr. Fred R Price Next $100,000,000= 9% of the gross for LM agent Mr. Fred R Price Next $100,000,000= 12% of the gross for LM agent Mr. Fred R Price
Next $ 100,000,000= 15% of the gross for LM agent Mr. Fred R Price Next $ 100,000,000= 18% of the gross for LM Mr. Fred R. Price.
Stopping at 18% or stopping or anytime you want to make the one billion dollar buyout for complete ownership.
After a lengthy discussion with my agent, Fred R. Price, my agent and I we have come up with an attractive co-branding opportunity proposal for you to consider, [a marriage of two brands]. By forming a mutual alliance between two of the top brands in the US market place, P&G’s with one hundred brands sold in all the Walgreen’s 7,147 pharmacies nationwide. Congratulation on the new acquisition 250 more stores. As a team you will both see the fruits of your labor by co-owning the Lets Meet TV Show. With the alliance you will get two media buys for the price of one. By co-branding you share all expenses and profit tremendously. I believe a good co-branding strategy would make a successful business model.
When LM is on the air many non-competitive sponsors like FTD Flowers, Coca-Cola or Pepsi will be knocking our doors down wanting to buy media time on LM. Bringing on any high profile sponsor during the show would pay most if not all the station programming, production expenses. Sometimes as high one hundred to two hundred thousand dollars or more per hour depending on Nielsen ratings (viewership).
Mr. Fred R. Price and I are open for any suggestions so we can all come to a mutual agreement to close the deal.
Sincerely,
Saul M. Detofsky