Fontwatch: When Goudy Shuns Its Namesake


Where is the juice? The juice is on Melrose Hill. It drains westward, down the hill, eventually pooling into the most exquisitely glistening coagulations in the cracks here at Western and Melrose. It’s true. Believe it! I’ve seen it.

Goudy! Times-Roman-alike with yon diamond-studded i’s!

Goudy! Preferred font of wedding invitations worldwide!

Nowhere to be seen on the above Goudy Billboard!

Excluding the ’VistaMedia’ branding, there are six distinct fonts on the Goudy billboard, and nary a one of them is Goudy. Where is the justice in this cruel, cruel world. Let’s take a closer look, then, shall we? We shall:

Goudy: The Breakdown

From Adobe:

In 1915, Frederic W. Goudy designed Goudy Old Style, his twenty-fifth typeface, and his first for American Type Founders. Flexible enough for both text and display, it’s one of the most popular typefaces ever produced, frequently used for packaging and advertising. Its recognizable features include the diamond-shaped dots on i, j, and on punctuation marks; the upturned ear of the g; and the base of E and L.

Damn! That’s just cold, dog. 92 years of Goudy in the public eye, and for what!? To be thrown out like so much juice running down Melrose and coagulated here, on this VistaMedia billboard in the shadow of Melrose Hill. To be fair, one can see both sides of the argument. Imagine a conversation between the two Goudys, Goudy Summit Style:

Frederic W: This is my font and you have the same name. Take, friend, and use freely.

Alhambra Goudy Honda Goudy: (coughs embarrassedly) Eh. No thanks. Just not feeling it Fred. Look I sell cars. Frankly your font looks like a wedding invite, plain and simple. I need something…with impact. Would you go here to buy a car?
I thought as much. By the by, Freddy. Have you seen the interior of the all-new 2007 Honda Fit? What are you driving these days…

The juice runs down the hill and ultimately coagulates exquisitely, here, on the corner. I don’t know what to say. With 35 years of fontwatch documentation under my belt, I’m finally at a loss for words.