Apple Product Placement All Over House
Anyone (not) catch the multiple instances of Apple product placement on last night’s new episode of House M.D.? A new high–or low, depending on your take–was reached. But lest you think it gratuitous, the props in question–an iPhone, a MacBook Pro and a MacBook (Or were they older Powerbook and iBook models?–Help me out here, Engadget or Gizmodo)–were woven into the plot fairly deftly: House steals James’s iPhone (James being the obvious character choice for iPhone ownership) and wraps it as a gift to himself, which he opens in front of his team with an aim to get the to raise the stakes of their Secret Santa; the team breaks into the patient’s home and brings back her and daughter’s Macs to scour their hard drives for personal history and diagnostic clues.
Even with all the nicely-framed product shots and even putting the words “Steve Jobs” in House’s mouth, the subtext, though, is that House himself does not own any of the Apple product in the episode and that probably is in keeping with his character. Just doesn’t strike me as a Mac guy, that House.
Sorry, no Apple here, just an extra frame of the lovely Olivia Wilde, the thinking man’s Megan Fox.