Comments on: “Truck Talk” Op-Ed: Coolhaus Not So Cool

By: Carissa

Carissa — Mon, 30 Nov 2009 02:52:56 +0000

Mike, you call yourself an avid food lover and I can see from your post that you love UCLA, but I am from Los Angeles (the suburbs) and have never heard of Diddy Reese—-but heard a lot about CoolHaus.

CoolHaus uses natural ice cream while Diddy Reese uses Dreyers (maybe thats why the price is cheaper)

So I suggest if you just want to go to the store and buy a Dreyers carton and cookies, then walah, there you go—-Diddy Reese for you.

CoolHaus brings a different affect that requires fans and customers to visit them at their truck. It changes the ambiance for food lovers. CoolHaus gives customers another experience for ice cream lovers.

I am not taking away from Diddy Reese’s fans, I am aware that it gives college kids a great experience.

But CoolHaus (along with other food trucks) changes the experience of eating food. It’s all natural ice cream and though not cheaper than what you want—-people are still willing to pay for it because they can.

And if Coolhaus had to screen “Diddy Reese” everytime, that is ridiculous. Then every coffee shop would need a disclaimer…

It may not be cool to you,but it sure is cool to about 6,000+ other people.

I learned to always be appreciative of food, never hate.

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By: Bandini

Bandini — Mon, 07 Sep 2009 06:56:39 +0000

The Border Grill taco truck is the cat’s meow. Weekly I go way out of my way to “accidentally” discover the Get Shaved van

ok mike

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By: Scott Mercer

Scott Mercer — Fri, 04 Sep 2009 19:39:34 +0000

Dumbest. Post. Ever.

God, I really hope you were kidding, Mike. At least partially.

By: quarrygirl

quarrygirl — Thu, 03 Sep 2009 18:35:28 +0000

can any of these places make some VEGAN ice cream sandwiches? i’d pay like 6 bucks for one. come on, take advantage of me!

By: Ryan

Ryan — Thu, 03 Sep 2009 02:06:58 +0000

I’ll ask it: who exactly do we think El Pecas #2 was originally aping? Takers? (Step up Pete, I know you have a guess)

Don’t even get me started on the rampant baconwrapped cart-copying that I see occurring on our city streets, to say nothing of all those knockoff roasted corn carts and frutas carts choking us with affordable, similarly-or-more-typically-identically priced competitive options… to FURTHER say nothing of the dudes I’ve seen selling socks out of clear plastic bags down by Westlake MacArthur…you can’t tell me those guys all came up with the same idea at once. So it continues; nary a nod to a predecessor, nary a source of inspiration cited.

By: John Montagu, 4th Earl of Sandwich

John Montagu, 4th Earl of Sandwich — Thu, 03 Sep 2009 01:52:04 +0000

A pox upon all ye pretenders who hath infringed upon the rightful ownership of mine own unique creation, the SANDWICH, formed of assembling a portion of some such foodstuff, frequently dried animal flesh, betwixt two flat portions of some bread-like foodstuff. The SANDWICH shall forever be my legacy and all ye who should resemble this gastronomical configuration without paying full dues upon the name John Montagu, Earl of Sandwich, shall receive fully 1,000 lashes when thou receivest thine own in fiery Hades.

By: br

br — Thu, 03 Sep 2009 01:26:26 +0000

Diddy Riese opened in 1983. Pfft.

The first mobile ice cream sandwich vendor was sited almost a century earlier in New York, with a cart “elaborately decorated with signs in Hebrew characters.”

Any ice cream sandwich truck that isn’t covered in elaborate Hebrew scrawl is s LIVING A LIE!!!

By: J.

J. — Thu, 03 Sep 2009 01:16:29 +0000

I think only UCLA people know what DIDDY REISE is. I don’t go to UCLA (but am from Los Angeles and now live in NY) and had no idea DIDDY REISE even existed. Also, I don’t think the target market is the same at all…Diddy Reise is cheaper/affordable because it targets college kids while COOLHAUS targets people who have jobs and are willing to spend the money on it.

It’s like eating at Shake Shack in NY or eating a burger at McDonald’s…same essential burger, but way different concept, quality, and target market.

And I don’t think Freya or Natasha need to put any disclaimer since it’s not true.

And there doesn’t need to be any harassment from a totally biased person from UCLA.

GO USC.

By: V.

V. — Thu, 03 Sep 2009 01:05:21 +0000

That may all be well and good, Freya, but you know you guys could have just screened the disclaimer “AS INSPIRED BY DIDDY REISE” on both sides of your truck at the outset and you might have preempted this raging controversy. It’s not too late. I’m thinking 400pt Comic Sans.

And best play it safe and mention “DIDDY REISE” at least 3 times in every single interview you guys give going forward.

By: Freya

Freya — Thu, 03 Sep 2009 00:18:20 +0000

Hi Mike – I appreciate the feedback.

Here are my responses:

1) I’m not a UCLA grad (Cornell)
2) I’ve actually never been to Diddy Riese.
3) To my understanding, Diddy Riese uses Dreyers ice cream, we use all natural ice cream made at MILK that consists of their and our recipes.
4) Coolhaus is just one project under the Farchitecture umbrella – our business aspirations do not stop at an ice cream truck.

So while our intent was not to become mobile Diddy Riese, I understand the similarities and comparison. If you must, we are the gourmet, architecturally themed, custom edible wrapper slangin mobile version.

I get it, call a spade a spade, but I think we’re more like a club.

Come see us at the truck for a sammie on the haus!

Freya