We can’t actually tell if Mike (a) is tired of shelling out $3.50 for his Coolhaus ice cream sandos, (b) has a crush on the owners, (c) is jealous of the truck’s tar-architecture- asphalt-and- cream-laden business model, or (d) is completely and wholly spot-on, in the right, in his op-ed below regarding the Coolhaus Ice Cream Sandwich Truck duo’s failure to openly confess to a presumed Diddy Riese/UCLA collegiate inspiration at some level, having in the last few months shoved their version of the venerable Westwood institution’s non-architecturally-themed-yet-peculiarly-overly-familiar $1.50 sandos into a trendy li’l chrome truck, slapped punny architectural names onto them and tweeted them away all o’er town for $3.50 a throw, an astonishing markup in our frugal books. Who’s to say? That’s why they call it op-ed! Feel free to share your own opinions following the below tirade. The more vocal of you, g’head, send us a fully-fleshed submission for op-ed consideration on these pages (yes, Coolhaus, we’re looking directly at you for rebuttal). -ed
 Above close-up of one member of Coolhaus’ $3.50 summer product line replete with edible “500 Days of Summer” wrapper courtesy intellichick (some rights reserved) |
Coolhaus not so cool
By Mike
I live in Los Angeles and I eat a lot. I drink a little, too. With this highly dignified and prestigious culinary resume I’ve accumulated some opinions over the years. From time to time I will share them here. Bottoms up.
Dear Coolhaus Ice Cream Sandwich Truck Ladies,
Look, I like you ladies. Natasha and Freya – those sound like hot names. Your truck, it’s silver – that’s fucking adorable. It’s even got rims. Totally bad ass. Your sandwiches are named after one of the most overlooked professions of the modern day … architects.
That’s all well and good.
It truly is. But, I think your shenanigans have gone on long enough. It’s time we discuss the frozen white elephant in the truck.
