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Apple Product Placement All Over House
By - Wednesday January 30th 2008

House

Anyone (not) catch the multiple instances of Apple product placement on last night’s new episode of House M.D.? A new high–or low, depending on your take–was reached. But lest you think it gratuitous, the props in question–an iPhone, a MacBook Pro and a MacBook (Or were they older Powerbook and iBook models?–Help me out here, Engadget or Gizmodo)–were woven into the plot fairly deftly: House steals James’s iPhone (James being the obvious character choice for iPhone ownership) and wraps it as a gift to himself, which he opens in front of his team with an aim to get the to raise the stakes of their Secret Santa; the team breaks into the patient’s home and brings back her and daughter’s Macs to scour their hard drives for personal history and diagnostic clues.
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