Charles Phoenix’s Slide of the Week: Olive Headquarters, Santa Clara Valley, CA, 1962

A hot summer sun cooks the breeze as it blows over rolling hills into the valley. Power lines and the proud poles that place them follow the leisure country road on both sides leading to and from Olive Headquarters. It sounds so official! If those lipstick red soft drink logos mounted to this county produce stand don’t attract passing motorists the multi color pennants will. They caught the eye of a brown bag-toting mother of two. Her blouse matches the pennants perfectly. How polite of her to color coordinate! The blazing blue sky is reflected behind her in the chrome-plated bumper of a creamy dreamy, top down 1961 Buick Electra 225 convertible with four sunburned, wind whipped passengers. A hand painted sign states peppers and cucumbers are on sale for a measly one-cent each. Olives are much more valuable. They are .00 per gallon.

Speaking of olives, YOU ARE INVITED to the historic Graber Olive House in my hometown of Ontario, California Saturday, May 9, 2009 from 1 to 3pm. I’m celebrating the 10 year anniversary of my first book, Cruising the Pomona Valley, 1930 -1970. Free tours of the curing and canning facilities will be given; iced tea and cookies (and olive samples) will be served.

Graber Olives are the greatest source of my hometown town pride. Seasoned with years of tradition The Graber Olive House is without a doubt one of the most charming and unique destinations in all of Southern California. The Graber family has been curing and canning olives there the old fashioned way with secret family recipe since 1894. By today’s standards this AMAZING place is a living museum. I call it Graberoliveland! In the two quaint early California ranch style shops, you will discover their complete line of Graber sweets and savories all perfectly packaged in classic prize winning gift boxes printed with artwork done by local artist Rex Brant in 1953. There is also a fascinating display of local history, Graber memorabilia, vintage machinery and a collection of mid-century paintings and mosaics. This place is AMAZING! I hope you can join me there! Your imagination will be inspired and your spirit will soar!

What: Book Signing and Anniversary Party

When: Saturday, May 9, 2009, 1 – 3pm

Where: Graver Olives, 315 East 4th St. Ontario, CA, 91764


10 Freeway to Euclid Avenue, South to 4th Street, East 1-1/2 blocks to 315 East 4th Street. 800-996-5483

Here’s to Graber Olive Headquarters, the Graber family, the olives and YOU!

Visit Charles’ site or join his Slide of the Week Mailing List.