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Tokyo 7-7: The David Blaine of Fusion Cuisine

By Lauren - Wednesday May 24th 2006

tokyo 7-7
Tokyo 7-7, like most places of magic, eluded me for roughly 8 months. While living in Culver City, I oft passed this bizarrely-located cae, only to find it consistently closed. And I mean, consistently. I attempted to dine there twice; both times, it was closed. (Granted, I never looked at the hours of operation.)

Then in April, magic struck. I visited Tru Value, only to see the neon signage of Tokyo 7-7 glowing a fiery pink and blue: “OPEN”. Unfortunately, I was on the clock and couldn’t stop to eat; but, my dream rekindled, I made May’s Mission #1 to eat at Tokyo 7-7.

tokyo 7-7 signA few weeks later my first attempt was made. It was closed. For my records, I snapped a shot of the hours (and this crazy “No Shoes, No Shirt, No Service” sign…what’s up with that wonky toe?). I googled my little heart out, learned about their American/Japanese fusion foods (”omelettes on rice!”), read reviews and cross-checked hours. I was prepared to live the dream at Tokyo 7-7: I was going to find the perfect dive diner, complete with free-range elderly patrons.

I actually left work early so I could make the 3 pm last call. Arriving at a generous 1:50 pm, I met a friend and prepared for magic.

tokyo 7-7 full houseFirst off–the basics: seat yourself, cash only, booze and cigarettes are available for purchase. They sponsor a little league team and have a shelf full of magazines for you to peruse at your leisure. Flute-heavy classical music fills the air. An ample amount of seniors. The decor is absolutely amazing. Along with felt banners for various MLB teams, there are also signed photos of famous people, a la Pink’s… but with a twist. You won’t find any Richard Simmons glossies in Tokyo 7-7, instead, feast your eyes on the likes of several obscure Asian actors, Aladdin and Jasmine from Disneyland, and a shrine to Dale Ishimoto (of Nissan commercial fame, though we were fairly convinced it was Chairman Mao until we realized he had sunglasses on… then we thought it was that guy from Zoolander who played the Prime Minister of Malaysia… boy, were we wrong). The hands down best part was the signed cast photo of Full House, complete with blocky, kindergartener signatures from the Olsens. This alone is worth a trip to Tokyo 7-7.

But the food, oh, the food.


Being a vegetarian, I find it hard to ever try really “adventurous” food, and I have found very few good “fusion” places that offer enough veggie selection. Tokyo 7-7 did not disappoint. For the lunch menu, I was limited to sandwiches of the cheese variety, milkshakes, and sides. We both opted for the avocado and cheese sandwich on wheat, a side of fries to share and 2 sodas. I must say here that the service is incredibly speedy…almost… magical.

tokyo 7-7 food
tokyo 7-7 food 2

They say pictures are worth a thousand words; in this case, these pictures are worth roughly $9.04. Yes, you’re seeing it correctly. That’s your generic store brand bread. But toasted. See that Kraft single? Me too. And I ate it. Sigh.

I chose the “potato salad” option, Kim went for the slightly more adventurous “macaroni salad”. Both arrived, positioned gingerly on a piece of lettuce, in a perfectly circular ice cream-scooped ball. I took a bite. I looked at Kim. “This…this tastes like cold.” A raised eyebrow. “No, seriously, not temperately, I’m saying, if you were to eat the notion of ‘cold’, it would taste like this.” She took a bite of her macaroni salad. Her eyes widened. “This does too… it’s as if you went to Antarctica, landed, and took a big bite out of the ground.” We tried salting it- absolutely no change. Magic. What’s also magic- I was actually hungrier after eating.

It was the type of meal you get at a day camp. It was most definitely homemade; that home belonging to an Appalachian family of six.

But you can’t argue when the price is right, my dear friends; two avocado and cheese sandwiches (with complimentary sides), a side of freezer fries, and two sodas will run you a meager $9.04. You could do worse. (You could also do a whole lot better, but still, you could do worse.)

tokyo 7-7 daleAs we were leaving, I asked how long they’d been in business. Twenty years. I believe my jaw dropped. They’re practically a Culver City staple! What the fuck?! This means that when I was watching Thundercats in footsie pajamas, they were laying the foundation for Tokyo 7-7; an establishment that has magically survived for twenty fucking years on mediocre food, cheap prices and an amazing eye for interior design.

“So why the David Blaine title,” you’re probably not thinking. Well, like Blaine, Tokyo 7-7 has existed in a world of vagueness, secrecy, build-up and magic. There’s a certain reassuring je ne sais quoi about the vinyl chairs that takes me back to my youth in the Midwest. Pure magic. Just like when you leave the restaurant and feel like you’ve been propelled two decades into the future: what a time warp. (Also magic because finding a decent “fusion” eatery that has good vegetarian options is about as difficult as watching David Blaine. Or maybe even being David Blaine.)

The only thing more surreal than Tokyo 7-7 is their next-door neighbor: Tru Value Hardware and their obsession with Laurel and Hardy. At least at Tru Value, you get free popcorn.

Tokyo 7-7
3839 Main St Ste B
(aka where all of the alleys converge, sort of by the big parking structure, BofA, and Tru Value Hardware)
(310) 204-5728




What now?

9 Responses to “Tokyo 7-7: The David Blaine of Fusion Cuisine”

  1. Pete : 5/24/06 at 10:06 pm

    Main Street in Culver City is a pretty hot area, what with the proliferation of foodie restaurants in eastern downtown and the Helms District. I wouldn’t be surprised if this place loses its lease sometime soon.

  2. Lauren : 5/25/06 at 1:45 am

    Pete-

    Tokyo 7-7 will only lose their lease when David Blaine loses his magic touch.

    As long as they have the Full House cast shot, they’re golden.

    I swear.

    -L

  3. Pete : 5/25/06 at 3:07 am

    One of my duders had a band that played a song called “Dave Coulier.” It so happened that Dave-O himself attended one of their shows. My duder didn’t bother to tell me whether Coulier, like Bob Saget, drops an F-bomb every other sentence.

  4. KA : 5/25/06 at 1:50 pm

    I would like to state for the record my coinage of the phrase “free-range elderly.” Lauren, you know I’ve only said 5 clever things in my life, and that response to the quantities of Culver’s senior population present at the Bridge’s Silver Screen Classics (monthly on Tuesdays at 1pm) was one of them. Would someone please review THAT experience for this blog?

    Additionally, I was disappointed by your failing to mention the irony (?) that Tokyo 7-7 is not, in fact, open from 7 to 7. But neither is 7-11, so maybe that’s a moot point.

    I’ll still go back with you for breakfast. Cold Wonder Bread toast, here we come.

  5. Lauren : 5/25/06 at 6:27 pm

    KA-

    You are sitting next to me right now, watching tv. Silly goose.

    It’s true, I did steal your phrase, with permission, and I have blogged it for the whole world to read and subsequently quote.

    And in order to prevent any Stephen Glass problems and/or Hayden Christensen movies, here are other things I’ve stolen/cooked/did not do:

    1) Invent the “Appalachian family of 6″ phrase; that was all Kim.
    2) Take most of the pictures for “Life on the ‘Nade”; Flickr-ed it. In most cases, I made Ron do it.
    3) Enter rehab, spend time in jail, have major dental surgery without anesthesia and write a bestselling memoir, that would later be exposed as false by a very hurt Ms. Winfrey.

    Ron, Victor, Ryan, Reader, Oprah; I am so sorry.

    Please don’t take away my book club privileges.

    -Lauren (if that’s even my real name)

  6. Ron : 5/26/06 at 6:38 am

    I just checked–Mary Kate and Ashley still sign their names that way.

  7. (Mar Vista) Pete : 5/26/06 at 9:55 am

    It’s true. I scanned enough MK&AO merchandise during my long-ago, far-away summer as a Wal-Mart cashier to have everything Olsen seared into my brain.

  8. rick : 1/30/07 at 11:16 am

    some similar experiences. girlfriend and a neighbor-friend had been wanting to go there for some time. closed, closed, closed, open! finally got the chance. i finished hungrier than i started (True Value popcorn after, while gf and friend perused sledgehammers and such). but one thing we realized inside, the stylish graphics–faux identity, menu, adverts by two ogilvy&mather guys on the wall seemed familiar. and their photo with the 7-7 family. we saw these in a talk or something, somewhere. architecture lecture? or at CLUI (sometimes even with TrueValue popcorn to munch while learning landscape things)? not sure. hoping world wide web would rescue my curiosity, i stumbled upon your bloggings. nice writing. but can you answer who did these graphics, and where I would have seen them before??

  9. [...] ALSO » Tokyo 7-7: The David Blaine of Fusion Cuisine (Official Losanjealous review from the dark, oft-confusing 2006 period. Nothing much seems to have [...]

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