Sterling LA Times Real Estate Ads Deemed ‘Ugly As All Holy Hell’ By Local Blogger
LOS ANGELES (Losanjealous) ::: Seething at the latest Sterling Eyesore™ featured so prominently in the LA Times? Take heart, Anjealeno: Marc Grobman has introduced a grassroots campaign aimed at the beautification of Donald Sterling’s unsightly real estate landmines:
Donald T. Sterling is a multi-billion dollar real estate mogul and the owner of the Los Angeles Clippers. He is an extremely wealthy man who controls large swaths of Los Angeles and, perhaps, does not know how his smallest decisions affect millions of people. I call on your support to help right an ongoing atrocity.
The Donald T. Sterling Corporation purchases millions of dollars worth of full-page ads in the Los Angeles Times. These ads appear throughout the publication and can pop-up anywhere unexpectedly.
Here’s the problem: The ads don’t follow even the most basic principles of graphic design. They blend a hodgepodge of un-related type-faces. The margins are reduced to an 1/8 of an inch, surrounded by clunky borders. The width of the type is stretched and squeezed to fit. The space is cluttered with very large type, leaving no room for the eye to rest and making it hard to read or scan the page. Basically, the ads are painful to see.
We urge you: For the sake of all things decent about fontography, picas and points, read the Foundation’s Mission Statement and lend what you can to the cause today. Fight the good fight.
Please, the word is typography.
Be that as it may I much prefer the made-up word Fontography.
I’m surprised Donal Sterling didn’t add “No minorities” to the ad. Once it’s out in the public, why hide it? The Clippers are more offensive than any racism could be.
Who cares. No one can afford to buy in L.A. anyway. Stick to the hot dog reviews guys.
So in Sterlingworld, only white people go to the beach?
More problems: He’s referring to Brentwood, Hollywood, Mid-Wilshire, Westwood and other places as “cities.” And how redundant is this statement: “Donald T. Sterling Gives You What You Value Most in Luxury Apartments: Location, Luxury and Value.” (Punctuation added.) Luxury in my luxury apartment? Go figure. BTW, I also value apartments in my apartments.
I agree that ad is ugly as hell, but it is actually just one typeface in bold and regular, and in different sizes.
My biggest gripe is that the ad is SHOUTING AT ME!!!!
I have to say I look for his awful ads every Sunday. I will be sad when the previous tenants of my apartment realize they never stopped their subscription to the LA Times.
Anyway, I am fascinated with the honorary dinners DTS holds for himself. Has anyone actually been to one of these things???
Come on! He’s our own little mini Trump!
You’ll miss him when he’s gone…
[...] that they are not alone in their suffering. Bunches of LA blogs have taken up the cause, including LosAnjealous, Blogging LA, Franklin Avenue and LA Observed [...]