Sterling LA Times Real Estate Ads Deemed ‘Ugly As All Holy Hell’ By Local Blogger
LOS ANGELES (Losanjealous) ::: Seething at the latest Sterling Eyesore™ featured so prominently in the LA Times? Take heart, Anjealeno: Marc Grobman has introduced a grassroots campaign aimed at the beautification of Donald Sterling’s unsightly real estate landmines:
Donald T. Sterling is a multi-billion dollar real estate mogul and the owner of the Los Angeles Clippers. He is an extremely wealthy man who controls large swaths of Los Angeles and, perhaps, does not know how his smallest decisions affect millions of people. I call on your support to help right an ongoing atrocity.
The Donald T. Sterling Corporation purchases millions of dollars worth of full-page ads in the Los Angeles Times. These ads appear throughout the publication and can pop-up anywhere unexpectedly.
Here’s the problem: The ads don’t follow even the most basic principles of graphic design. They blend a hodgepodge of un-related type-faces. The margins are reduced to an 1/8 of an inch, surrounded by clunky borders. The width of the type is stretched and squeezed to fit. The space is cluttered with very large type, leaving no room for the eye to rest and making it hard to read or scan the page. Basically, the ads are painful to see.
We urge you: For the sake of all things decent about fontography, picas and points, read the Foundation’s Mission Statement and lend what you can to the cause today. Fight the good fight.