A Good Day For A Squishee
Not to be outdone in the marketing blitz department, Los Angeles hogs the 7-Eleven-turned- Kwik-E-Mart concept with two stores — one in Burbank (shown here), the other on the Westside. Poor Middle America. Poor Springfields of the world. They won’t be able to breeze past Marge Simpson and Comic Book Guy on their way to buy a 6-pack of “Buzz Cola” for $3.99. They will have to use the powers of their own imagination to see the freezer geezer on their way to buy ice. They’ll never know the true taste of a real, live, three-dimensional Squishee (tastes cartoony) — and they’ll never have an Indian gentleman at the cash register warn them against brain freeze at the purchase of said Squishee. Yes, that really happened.
Now they’ll never see the movie.
From the AP Story:
“We thought if you really want to do something different, the idea of actually changing stores into Kwik-E-Marts was over the top but a natural,” said Bobbi Merkel, an executive at 7-Eleven’s advertising agency.